Marketing

 

In marketing education, students learn about market research, consumer behavior, branding, advertising, and sales. They also learn how to create marketing plans, design advertisements, and analyze marketing campaigns. Marketing Education classes are available in all Roanoke County High Schools.

Marketing education in high school can include both classroom instruction and hands-on work experience as part of a Cooperative Education model where students work in a supervised job placement for additional credit.

Marketing education provides students with a foundation of knowledge and skills that can prepare them for further studies in marketing, business, or related fields, as well as provide them with valuable practical skills for their future careers.

Marketing Courses are only taught at the High School Level

Marketing Courses

Exploration of Marketing and Social Media

Exploration of Marketing & Social Media is the basic elective course offered in the
Marketing course sequence. The course is designed to provide students with the
competencies needed for successful entry-level employment in marketing
occupations. This class also explores the demand and function of the ever
involving social media network. It equips students with the social, economic,
marketing, and job search competencies necessary for successful employment in
retail, wholesale, and service businesses. Students will be encouraged to
participate in the co-curricular organization DECA.

 

Marketing Strategies

Marketing is designed for students pursuing a career in marketing. The course
provides students with instruction that enables them to obtain and succeed in
their chosen marketing occupation. Students may elect to combine classroom
instruction with continuous, on-the-job training during the school year supervised
by the marketing coordinator. On-the-job training during summer months also
may be counted if supervised by a marketing coordinator with a training
agreement and plan. Students concentrate on marketing competencies in the
areas of economics, market planning, self-development, marketing math,
employment and advancement, human relations, communications, physical
distribution, personal selling, and sales promotion. Students will participate in
DECA activities.

 

Fashion Marketing

Fashion Marketing introduces students to the world of fashion and the many career
opportunities associated with the topic. Through the course students will explore
competencies needed by apparel marketing employees in the areas of designing
apparel, steps of selling, advertising methods, apparel displays, product/ service
technology, human relations, economics, market planning, and communications.
Opportunities to explore course competencies in action will be provided through field
trips. Students in grades 11-12 may elect to combine classroom instruction with
continuous, on-the-job training during the school year supervised by the marketing
coordinator. On-the-job training during summer months also may be counted if
supervised by the marketing coordinator with a training agreement and plan. Students
will be encouraged to participate in the co-curricular organization DECA.

 

Marketing Management 

Marketing Management is designed to prepare students for post-secondary
studies in marketing and/or business as well as prepare students to entry the
workforce. Students will be exposed to all aspects of leadership and management
in the business world. Students will develop an understanding of business
ownership, market research, employee supervision and management. Students
may choose to combine classroom instruction with continuous on-the-job training
for an additional credit. All students will be given the opportunity to participate in
our CTSO/DECA (Career and Technical Student Organization).

Entrepreneurship

This course introduces students to the exciting world of creating, owning, and
launching their own business. Students will learn concepts and techniques for
planning an innovative business and living the entrepreneurial lifestyle. Students
will learn concepts beyond business skills including economics, marketing,
finance, and customer service.

 

Sports and Entertainment Marketing

This Marketing Cooperative Education course is designed to develop skills in
the areas of marketing analysis, event marketing, communications, and human
relations along with a thorough understanding of the sports, entertainment, and
recreation industry, and career options available. Students combine classroom
instruction with continuous, on-the-job training during the school year supervised
by the marketing coordinator. On-the-job training during summer months also
may be counted if supervised by the marketing coordinator with a training
agreement and plan. Students will participate in DECA activities.

 

Principles of Business Ownership and Marketing

Only Taught at WBHS

This course will enable students to explore the concept of owning their own
business within our Free Enterprise System. Students will explore the many
decisions prospective business owners face, including risks and rewards of
small business operations, types of ownership, enterprise ideas, analyzing
markets and competitors, and planning for staffing, operations, and financing.
Students will complete a “going into business project” as a part of the course
assignments. Advertising is about what motivates people to buy a product, use a
service, or support a cause. This course will also introduce the student to
advertising principles and practices that contribute to business success.
Students will learn about the process of creating, executing, and evaluating
commercial messages. The wide range of careers available in advertising, new
electronic media, public perception, advertising history, and methods of
production in advertising will be explored. Students will find the world of
advertising fascinating.

 

Fashion Marketing

Only taught at WBHS